ABOUT VíER BRANDING
The résumé
nobody asked for
VíER Branding is a website design and SEO studio for business owners who want a site that brings in clients, not just compliments. Here's the person behind it, on one page.
Dorys Frometa
Founder of VíER Branding
"I built my first business on a DIY website and learned quickly: looking good isn’t enough. Now I build websites that help business owners get found, build trust, and get the head start I wish I had."
Experience
2024 - now
VíER Branding
Founder & Designer
Lead the studio and every project from strategy to launch: website design, SEO, copy direction, and the client experience. I build search into every site from page one and manage a team that keeps projects moving, so clients are never left waiting.
Started and ran a luxury picnic business alongside a full-time job. Built the brand, website, social media, pricing, and booking process myself, and managed hundreds of events from first inquiry to cleanup. It's where I learned to wear every hat in a business, and where I fell in love with design.
Paradise Picnics
Founder
2020-2025
Managed relationships with high-value clients and led teams in a role where details, deadlines, and trust were everything. Twelve years of advising business owners taught me how they think, and I bring that to every project: clear communication, honest advice, and no surprises.
Wells Fargo
Senior Private Bank Manager
2012-2024
Quick Facts
𓇼 Founder of VíER Branding
𓇼 Website designer & SEO strategist
𓇼 15+ years in business and client service
𓇼 Bilingual (English & Spanish)
𓇼 Working with clients nationwide
The Skills
Web Design
Copywriting
Brand Design
E-Commerce
Lead Capture
Mobile Design
Local SEO
Wix Partner
Brand Identity
SEO Strategy
UX/UI Design
CRM Systems
Email Marketing
Site Audits
Automations
Google Certified
Off the Clock
The Studio
HOW WE WORK
Most websites get built, launched, and forgotten. Ours are built to be found. We start with the searches your best clients are already typing, design the site around them, and write copy that sounds like you on a good day. Then we make sure the whole thing actually turns visitors into clients.
Behind the scenes, you get a whole team, a client hub so you always know where things stand, and a process built so you spend about two hours total on your side of it. At the end, you get the keys, a walkthrough, and a site you can run yourself.
Four things every site we build has to do, in order.
The VíER Method
V
isibility
Get found. SEO strategy starts before design, built around the searches your best clients are already typing.
I
nterest
Get understood. Fewer pages, fewer words, cleaner layouts. Your site should make sense in five seconds, not five scrolls.
E
ngagement
Get booked. Copy in your voice, clear next steps, and a site built to turn a visitor into an inquiry.
R
etention
Get the keys. You'll know how to run your own site when we're done. Want us to keep running it? That's what retainers are for.
The résumé
nobody asked for
VíER Branding is a website design and SEO studio for business owners who want a site that brings in clients, not just compliments. Here's the person behind it, on one page.
ABOUT VíER BRANDING
"I built my first business on a DIY website and learned the hard way: looking good is only the beginning. If people can't find you, even a great business goes unnoticed. That lesson shaped how I build every website today, and it's why I give business owners the head start I wish I'd had."
Experience
Founder & Designer
2024 - now
VíER Branding
I ran a business before I ever designed a website, so I know what it feels like to have great work and a site nobody can find. VíER exists to close that gap. I lead the studio, direct every design, and build SEO in from page one, while my team keeps everything moving so you're never left waiting.
I started a luxury picnic business in the middle of a pandemic, on top of a full-time job. I built the brand, the website, the socials, the pricing, and the client experience myself, and that's where I fell in love with design. Five years, hundreds of picnics, and one very full garage later, I know what it takes to wear every hat in a business.
2020 - 2025
Paradise Picnics
Founder
2012 - 2024
Twelve years managing high-value client relationships and leading teams where details matter and deadlines aren't suggestions. I bring that to every project: clear communication, honest advice, and no surprises.
Wells Fargo
Senior Private Bank Manager
Off the Clock
Dorys Frometa
Founder of VíER Branding
𓇼 Founder of VíER Branding
𓇼 Website designer & SEO strategist
𓇼 15+ years in business and client service
𓇼 Bilingual (English & Spanish)
𓇼 Working with clients nationwide
Quick Facts
The Skills
Web Design
Copywriting
Brand Design
E-Commerce
Lead Capture
Mobile Design
Local SEO
Wix Partner
Brand Identity
SEO Strategy
UX/UI Design
CRM Systems
Email Marketing
Site Audits
Automations
Google Certified
HOW WE WORK
The studio
Most websites get built, launched, and forgotten. Ours are built to be found. We start with the searches your best clients are already typing, design the site around them, and write copy that sounds like you on a good day. Then we make sure the whole thing actually turns visitors into clients.
Behind the scenes, you get a whole team, a client hub so you always know where things stand, and a process built so you spend about two hours total on your side of it. At the end, you get the keys, a walkthrough, and a site you can run yourself.
The VíER Method
Four things every site we build has to do, in order.
V
Visibility
Get found. SEO strategy starts before design, built around the searches your best clients are already typing.
I
Interest
Get understood. Fewer pages, fewer words, cleaner layouts. Your site should make sense in five seconds, not five scrolls.
E
Engagement
Get booked. Copy in your voice, clear next steps, and a site built to turn a visitor into an inquiry.
R
Retention
Get the keys. You'll know how to run your own site when we're done. Want us to keep running it? That's what retainers are for.